@article{hair2011,
  title={An assessment of the use of partial least squares structural equation modeling in marketing research},
  author={Joe F. Hair and Marko Sarstedt and Christian M. Ringle and Jeannette A. Mena},
  year={2011},
  journal={Journal of the Academy of Marketing Science},
  doi={10.1007/s11747-011-0261-6},
  url={https://doi.org/10.1007/s11747-011-0261-6}
}