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Unclaimed author profile

Valarie A. Zeithaml

· Agricultural Marketing Service

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4Linked publications
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Researcher overview

About

Valarie A. Zeithaml is a registered researcher in their academic field.

Research output

Recent Publications

4 research works linked to this profile

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Cognitive and psychological constructs research, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies · 1988 · Journal of Marketing

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml

Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.

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Cognitive and psychological constructs research, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies · 1988 · Journal of Marketing

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml

Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.

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Customer Service Quality and Loyalty, Consumer Market Behavior and Pricing, Wine Industry and Tourism · 1985 · Journal of Marketing

A Conceptual Model of Service Quality and Its Implications for Future Research

A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry

The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers, quality in services is largely undefined and unresearched. The authors attempt to rectify this situation by reporting the insights obtained in an extensive exploratory investigation of quality in four service businesses and by developing a model of service quality. Propositions and recommendations to stimulate future research about service quality are offered.

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Customer Service Quality and Loyalty, Wine Industry and Tourism, Service and Product Innovation · 1985 · Journal of Marketing

A Conceptual Model of Service Quality and Its Implications for Future Research

A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry

The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers, quality in services is largely undefined and unresearched. The authors attempt to rectify this situation by reporting the insights obtained in an extensive exploratory investigation of quality in four service businesses and by developing a model of service quality. Propositions and recommendations to stimulate future research about service quality are offered.

ViewFull file not uploaded